Q+A with Founder of Denver-Based Flick of the Whisk Cakes, Bryonna Williams
What makes your company special?
The jar cupcakes are one of my most popular products & is what launched my business to success in 2019. The convenience & unique nature of the jar cupcakes is what captures people’s attention.
What inspired you to start your company?
I was working as an interior designer & felt like something was missing. I wanted to create something of my own that I could be proud of & grow. I made a list of hobbies I wouldn’t mind turning into a business & baking came out on top.
Tell us all about the characteristics of your brand.
My brand is a black-woman owned bakery, a fact that I’m extremely proud of. People know me for small cakes & beautifully decorated cupcakes. My artistic background definitely plays a part in my decorating style.
What has been the biggest challenge since you started?
Continuing to grow my business & knowing what the next steps should be. Growth can be extremely scary if not planned & I try to make sure I’m making decisions that make sense for my brand while also taking care of myself & mental health.
Tell us a funny story about starting up your business.
The jar cupcakes were not planned at all. I was preparing for my first farmers market & I burned all of the cupcakes and cookies I planned on selling. I had these small, 4oz jars in my basement and a lightbulb went off. I baked more cupcakes, put them in the jars, and they were a huge hit. I sold out in the first 2 hours at the market.
How did COVID-19 affect your business?
Covid-19 turned out to be a blessing in disguise for my business. With people being home & missing their friends, orders started rolling from people wanting to send sweet treats to their loved ones. I was able to go full-time with my business in July 2019 because of all the amazing people that continued to support me during the pandemic.
Tell us something people might not know about your brand.
I came up with the name “Flick of the Whisk” after hearing the song “Flicka da wrist” on the radio. I said “omg flick of the whisk would be genius”
What has been the most valuable lesson you've learned thus far?
To create a supportive and encouraging network of friends and fellow business owners. Surround myself with people who genuinely want to see me win. Support those who support me.
What are your ambitions for the future?
Make my business accessible to other cities and states outside of Colorado. Be a source of mentorship for others wanting to start and/or grow a business.
If you could go back in time and do-over one business decision, what would it be?
Be smarter with my money when I first started my business. I was so excited to be making my own money that I didn’t allocate it properly. I’ve definitely learned my lesson now.
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