How Customers are Moving Towards Healthier Food Options
Increasing consciousness for health and wellness among American customers has helped drive rapid changes in the food industry. According to L.E.K. Consulting’s 2018 food and beverage survey, 93% of customers want to eat healthy at least some of the time, while 63% of these customers try to eat healthy most or all the time. Healthy or health-oriented food mainly includes fresh, natural, additive-free and substantially produced food.